What Time is it? Check Your NOOKA

Are you young and hip? Do you like luxury brands but think that a Rolex is better suited for your Dad? Check out NOOKA!

NOOKA is a relatively new company, it was founded in December 2005 in New York City, however NOOKA has offices worldwide including Japan and Europe. NOOKA  was founded by designer Matthew Waldman, they mostly design and produce watches that are primarily focused on the intersection of design and technology. With NOOKA you don’t need to know how to tell time like on an old school watch, they display readouts of bars, lines and dots representing a visual progression of time instead of using the hour and minute hands.

 

NOOKA’s first time pieces ever designed and successfully manufactured were the Zoo and Zot series of timepieces.  They were such a success that in 2010, the Zoo series and Zot series were inducted into the JIDA (Japan Industrial Designers’ Association) Design Museum as part of the Vol. 12 Selection. NOOKA doesn’t just make watches, though, they also make sunglasses,  bags, belts, figurines, wallets, and they are working on many other projects that haven’t even been reveled yet.

NOOKA has been featured in many publications. Just last month, NOOKA’s watch called the NOOKRONO was featured in June’s Issue of GQ, and NOOKA was also called “One of the best digital watch brands out there” by Highsnobiety.

 

Unfortunately for me, my very favorite NOOKA design is the Zot V-Series Galaxy watch – it has been discontinued for a long time, and they are pretty much impossible to find. It’s truly a work of beauty, with a galaxy inspired pattern all over the face and strap. Bring it back, NOOKA! Please!

 

 You too can own an awesome NOOKA watch! There are different models, types, and colors on DealDash, book your Bid Buddy, and sit back and enjoy the watching and bidding in the auction. However, also remember, if you have bid up the auction to the point of retail price you should go ahead and hit the “Buy It Now” (BIN) button, because when you BIN the item for the retail price you get every single one of your bids back, immediately. You can then use the bids all over again to try and win another auction. Good luck and Happy Bidding, everyone!